Realtor® Courses for personal
& professional growth

We are Minnesota’s premier resource
for Real Estate Education.

If you want to remain the center of the real estate transaction and build relationships that matter, you have to redefine yourself and your business. We're here to help. Book one of our in-person classes and level up your skills, knowledge and earn your REA (Real Estate Advisor) Certificate. Bring your questions to jimjaeckelsreru@gmail.com

Gain 3.75 CE Credits!

  • REALTOR® REPRESENTATION

    Bring value to the equation in all of your relationships.

    COURSE 101

  • REALTOR® LAUNCH

    Jump start your career!

    COURSE 201

  • REALTOR® GROWTH

    Take your business to the next level!

    COURSE 301

  • REALTOR® RELAX

    Earn more, work less and find balance in your life.

    COURSE 401

  • REALTOR SALESMANSHIP®

    Salesmanship for the Non-Selling Professional

    COURSE 501

Invest in your professional future.

Real Estate Redefined is about learning to master the business essentials to grow a sustainable real estate business in one of the toughest--and most promising--business environments the industry has seen in decades. Real Estate Redefined is your resource for strategies that can redefine your business and your future.

The challenges that drive agents away:

  • Technology that never stops evolving.

  • Over-demanding consumers.

  • An unpredictable business landscape.

Agents must pay attention to the fundamentals of sound, sustainable business practices to take advantage of the opportunities and sidestep the challenges that swallow the unprepared.

Earn your CE credits today and level up!

Each Real Estate Redefined course is designed to help you run a successful referral-based real estate practice. By incorporating the strategies, concepts and exercises outlined in our courses, you will deliver the ultimate client experience in a world of evolving technology and changing consumer behavior.

Whether you are a seasoned veteran looking to redefine how you do business or a rookie agent searching for direction and “How to’s,” our courses have answers you can put to work today.

If you want to remain the center of the real estate transaction and build relationships that matter, you have to redefine yourself and your business, and Real Estate Redefined University shows you how.

REALTOR® Representation - $49

Bring value to the equation in all of your relationships

"There are no such things as commoditization and devaluation.  It is merely you not differentiating yourself by going deeper with your relationships and conveying your value.”

In an ever evolving world of real estate, industry pressures work to devalue your services and make you a commodity including dramatic changes in technology and consumer expectations due to an unprecedented leap in on-line buyer and seller resources. Realtor Representation provides you with the tools, strategies and mindset to differentiate yourself from your competition and bring unparalleled value to the equation of your relationships. How?  By incorporating a client-focused approach to your business. 

COURSE 101

  • In this life changing dynamic workshop you will learn the “5 Simple Secrets” to not just surviving but thriving in the new real estate landscape.  

    • Discuss the changing landscape of the real estate world and how to thrive within that

    • Increase your conversion percentage to gain more clients, their loyalty and increased referrals

    • Incorporate an “Advising Process” to all of your client-focused presentations, transactions and relationships

    • Applying the “Advising Process” to your Buyer Presentations

    • Applying the “Advising Process” to your Listing Presentations

    • Putting it all together!

  • You will earn 3.75 official Minnesota Real Estate Continuing Education (CE) Credits, which will maintain licensure. All our courses are fully approved by the Minnesota Department of Commerce and taught by your instructor; Jim Jaeckels. This will ensure you stay up to date with evolving practices, regulations, and industry standards.

  • Hopkins Pavilion, 11000 Excelsior Blvd, Hopkins, MN 55343

    Take the Elevator to the second floor, Room 201.

REALTOR®
Launch - $49

Jump start your real estate career

“If you don’t know where you are going, every road will take you there.”

Realtor Launch is a step-by-step guide to a fast and successful start in the real estate business.  You will learn to do what you love and are good at and put together a game plan to help achieve your personal and professional goals.  We cover everything from writing a mission statement and business plan to settings systems and branding yourself to get your message out.

Let this course be your guide to launching your career!

COURSE 201

  • • Bridging the transition from where you are to where you are going

    • Writing a mission statement, business and marketing plan

    • Set up an efficient and effective office by leveraging systems and people

    • Incorporate goal setting as the secret to success

    • Branding yourself, “What do people think of when they think of you?”

    • “Why is there so much month at the end of the money?” The financial management game

  • You will earn 3.75 official Minnesota Real Estate Continuing Education (CE) Credits, which will maintain licensure. All our courses are fully approved by the Minnesota Department of Commerce and taught by your instructor; Jim Jaeckels. This will ensure you stay up to date with evolving practices, regulations, and industry standards.

  • Hopkins Pavilion, 11000 Excelsior Blvd, Hopkins, MN 55343
    Take the Elevator to the second floor, Room 201.

REALTOR®
Growth - $49

Take your business to the next level

“Why is there so much month at the end of the money and time?”  

You’ve been in the business, know the business and want to learn how to work smarter not harder, increase sales, manage your business growth and break through the limiting ceiling that is holding you back.  

 In this dynamic workshop environment you will learn everything from leveraging your business with people and systems to incorporating a client-focused approach to your relationships resulting in greater client conversion, loyalty and increased referrals. 

Break out of the “ceiling of complexity” that is keeping you from going to the next steps!

COURSE 301

  • • Discuss the changing landscape of the real estate world and how to thrive within that

    • Goal setting and leveraging yourself for growth

    • Be the center of the transaction with world class service

    • Show value-added differentiation with knowledge versus information

    • Build relationships that matter in an onslaught of technology and social media

    • Incorporate an “Advising Process” into all of your presentations to earn and maintain client loyalty and gain increased referrals

    • Getting your message across with your brand

  • You will earn 3.75 official Minnesota Real Estate Continuing Education (CE) Credits, which will maintain licensure. All our courses are fully approved by the Minnesota Department of Commerce and taught by your instructor; Jim Jaeckels. This will ensure you stay up to date with evolving practices, regulations, and industry standards.

  • Hopkins Pavilion, 11000 Excelsior Blvd, Hopkins, MN 55343

    Take the Elevator to the second floor, Room 201.

Earn more, work less and find balance in your life

“If I could live my life over again . . . I would have no regrets.”

You have a thriving business, happy clients and staff, are making more money than ever before . . . but have no life of your own.  No worries.  Realtor Relax will show you how to run your business instead of it running you.

In this dynamic workshop environment you will learn everything from leveraging your business with people and systems to incorporating a client-focused approach to your relationships resulting in greater client conversion, loyalty and increased referrals. 
 
Realtor Relax is the key to working less, earning more and finding balance in your life.

REALTOR®
Relax - $49

COURSE 401

  • • Discuss the changing landscape of the real estate world and how to thrive within that

    • Goal setting and leveraging yourself for growth

    • Be the center of the transaction with world class service

    • Show value-added differentiation with knowledge versus information

    • Build relationships that matter in an onslaught of technology and social media

    • Incorporate an “Advising Process” into all of your presentations to earn and maintain client loyalty and gain increased referrals

    • Getting your message across with your brand

  • You will earn 3.75 official Minnesota Real Estate Continuing Education (CE) Credits, which will maintain licensure. All our courses are fully approved by the Minnesota Department of Commerce and taught by your instructor; Jim Jaeckels. This will ensure you stay up to date with evolving practices, regulations, and industry standards.

  • Hopkins Pavilion, 11000 Excelsior Blvd, Hopkins, MN 55343

    Take the Elevator to the second floor, Room 201.

REALTOR®
Salesmanship - $49

Salesmanship for the Non-Selling Professional

“You can no longer do today’s real estate representation with yesterday’s methods and be in business tomorrow.”  

In an ever changing real estate landscape the Agent of the future will need to be able earn client trust, articulate their value, convey proof of performance and market themselves as being different and better. 

By incorporating THE ADVISING PROCESS, a client-focused approach to all of your presentations, transactions and relationships, you will be the focal point of the transaction and provide the representation services that clients deserve and are willing to pay for.  

COURSE 501

  • In this course you will learn how to:

    Get in Step Mentally with your clients

    Determine Client Wants, Needs and Goals

    Establish Belief and Trust

    Handle Their Objections

    Create Mental Word Pictures

    Present Two Positive Alternative Choices

  • You will earn 3.00 official Minnesota Real Estate Continuing Education (CE) Credits, which will maintain licensure. All our courses are fully approved by the Minnesota Department of Commerce and taught by your instructor; Jim Jaeckels. This will ensure you stay up to date with evolving practices, regulations, and industry standards.

  • Hopkins Pavilion, 11000 Excelsior Blvd, Hopkins, MN 55343

    Take the Elevator to the second floor, Room 201.

Josh

“All of us left the course with a better understanding of how to both support clients and make them feel heard.” 

Jim G

“Amazing skill and solid advice when building my real estate business.”

Our mission

The real-estate business has gone through more changes in the last three years than in the last thirty combined. Real estate sales have been redefined by 24/7 access to buyer and seller information via cell phones, PDA’s, Facebook, You-Tube, Mobile Agent, and dozens of online services that have changed the way people think about buying and selling their homes.

Real Estate Redefined University exists to provide practical skills and knowledge for running a successful referral-based real estate practice.

By incorporating the strategies, concepts and exercises outlined in our resources, you will learn how to deliver the ultimate client experience in a world of evolving technology and changing consumer behavior.

Everyone wants a piece of your action by reducing commissions and treating your service like a commodity. Add to that a new generation of clients whose attitude of entitlement is the norm and you can understand why goods and services are no longer enough. If you want to remain the center of the real estate transaction and build relationships that matter, you have to redefine yourself and your business, and Real Estate Redefined University shows you how.

Jim Jaeckels is a recognized thought leader and a sought after trainer in real estate business growth and development. His award winning experience extends to training, branding, strategizing, and executing plans for all Real Estate Advisors from individuals to teams.

Jim is also an author! His book has been featured in Twin Cities Business Journal and Inman News Top Best Reads, and has inspired many agents at different stages of their real estate careers!

Jim combines 18 years of corporate business acumen with 27 years of successful real estate experience and training to bring value to you and your business. Jim has been named a Twin Cities Super Agent for his extraordinary service to clients, and now he presents his secrets in his ground breaking seminars for real estate agents looking to redefine the way they do business. Jim holds a Bachelor of Business Administration in Marketing from Western Michigan University. He volunteers with several community service organizations and lives in the Twin Cities with his wife, Nancy.

Meet Jim,
Your Teacher

Reserve your place today

  • REALTOR® REPRESENTATION

    Bring value to the equation in all of your relationships.

    COURSE 101

  • REALTOR® LAUNCH

    Jump start your career!

    COURSE 201

  • REALTOR® GROWTH

    Take your business to the next level!

    COURSE 301

  • REALTOR® RELAX

    Earn more, work less and find balance in your life.

    COURSE 401

  • REALTOR SALESMANSHIP®

    Salesmanship for the Non-Selling Professional

    COURSE 501

  • “Jim is a powerful force of knowledge and energy who helped me into the real estate business with his generous time and insight. Jim has amazing ability to break down the steps to be a successful agent and is always willing to lend his expertise on the path to success. I do not know where I would have been without his amazing skill and solid advice when building my real estate business. I am eternally grateful for his guidance and I cannot recommend him highly enough. He is awesome. ”

    JIM G

  • "I hired Jim as a Realtor in 1997 and worked with him for many years. His dedication to the business and to his clients made him a success from the very beginning. Jim worked really hard and really smart. Many very long hours are needed to do well as a Realtor. But he also knows the importance of balance in life. His family and hobbies over the years have been important to him. He created a course of study for new Realtors and implemented it for teaching in numerous Edina Realty offices. It was a success, to say the least. I know Jim to be an extremely dedicated, honest and hard working person who can take a raw recruit and create a successful Realtor. It is a pleasure to see Jim create a new path for himself that will benefit many agents in our business. I am proud to have seen Jim create a successful career for himself and am proud to count him as a friend all these years."

    BRIAN D.

  • "Jim was the first true mentor I had in my real estate career. I was contemplating leaving the business 9 months after getting my license and Jim is a big part of the reason that 24 years later I’m still working full time in the industry and is largely responsible for getting my career on the right trajectory."

    JAY E.

Take our courses in Minnesota

 

Our classes run Fridays, find us at:

Hopkins Pavilion, 11000 Excelsior Blvd, Hopkins, MN 55343. Take the Elevator to the second floor, Room 201.

  • “Jim brought his wealth of experience and knowledge to the course in a way I’ve yet to find in any CE’s I’ve attended and engaged with the audience throughout the event. The course is a must for both seasoned agents and new Realtors seeking to elevate their skills, build a sustainable business, and foster meaningful, long-term relationships with their clients. I couldn’t recommend it more!”

    JOSH

  • "I met and began learning from and receiving mentorship from Jim Jaeckels in 2017. Jim invested time and energy into teaching me a ton, about not only the day to day operations of real estate but also in client relationships and creating memorable and referral worthy service standards. He knows his stuff! Jim cares deeply about the business and the success / growth of others. I would recommend anyone looking to develop systems and consistency in their business to reach out and utilize his expertise.

    KELLEN J

  • "I can honestly say, if it were not for the training and time spent learning from Jim, I would not be nearly as successful as I am today. He has taught me pretty much everything I know about the real estate world and how it operates. From the basics of learning about homes, contracts and systems all the way up to providing everyday value to my clients, all of it can be contributed to Jim Jaeckels. I can't thank him enough for all he has done to launch me in this business."

    CHARLIE J.

Bring us your questions!

We want to make sure our classes meet your needs. If you are not sure,
then book a consultation and find out more!

JIMJAECKELSRERU@GMAIL.COM

612-281-5834